AMD giving out chips - that you can eat!
Just came to know that AMD has been doing some guerrilla marketing targeted at Intel Developers Forum / IDF attendees - using real potato chips with AMD branding. Seems like a daring (and funny) initiative . Check out the pictures below.
AMD has also put up a webpage talking about chips, APU, ongoing AMD events and AMD's story ("our story" hyperlink just takes you to AMD's "About" page) - Here's the "chips" webpage. If you're not visiting the page, you can get a glimpse of what's there, from the pictures below.
If you're not visiting the page, you can get a glimpse of what's there, from the pictures below.
I don't really get it. "Hungry for a different chip"? Why such a "high and mighty" statement? AMD APUs haven't really been that successful so far. Ofcourse they are ahead of Intel when it comes to integrating the graphics core with a CPU - probably thanks to added IP from ATI, but is there something else brewing?
I wish to think there is and that they will come up with something more promising in the performance segment of PC business (don't we all?) But looking at the way AMD has been getting beat by Intel chips, I wonder what's this about - maybe some executive / PR campaign chief was craving chips, and whipped out the campaign ideas - this Pinterest page shared on AMD's website seems to be emphasizing that. On a serious note, this campaign is perhaps just intended to get some attention for their other ventures in areas such as SOCs.
Anyway, I do like AMD's idea of handing out chips + inviting IDF attendees to AMD's own such event (two birds in one stone for attendees!)- seems like a cheap move but subtle/funny too. What do you guys think?
AMD Targets IDF 2013 Antendees with Guerilla Marketing Campaign - Legit Reviews
AMD is handing out (potato) chips at Intel’s Developer Conference | Chips | Geek.com
AMD - A Different Chip
The AMD story from AMD homepage